UPSHOT OF SERVICE AND PRICES ON LOYALTY THROUGH SATISFACTION AS INTERVENING VARIABLES (Case study in "PALAPA TOSERBA" SURABAYA)

Abstract. This study is intended to determine the effect of service and price on customer satisfaction their impact loyalty at "Palapa Toserba" Surabaya. The population used in this were all consumers sampling technique a non-probability precisely accidental , which based chance, that is, members who coincidentally meet with researcher can be sampled study. sample was 75 respondents. test tool path analysis help software SPSS 17.0From results concluded that: 1). Service has direct significant Surabaya, 2). Price 3). 4). 5). Customer 6). an indirect through 7).Price Surabaya